Plain fresh cheese, herb-flavoured cheese, etc.
These are favoured by young, city-dwelling women and younger shoppers who buy them from supermarkets. They are easily spreadable and work well in sandwiches, salads, light sauces, gratins, tarts and so on.
Authentic cheeses : tasting, strong character
Blue cheeses: very strong character, targeted at men.
Cheeses used for cooking: practical, simple, neutral flavour, hard cheese
Goat and Ewe cheeses: light and mild
Processed cheeses: bought by mothers, fun and easy to eat.
Daily must-have cheeses: functional, simple and classic.
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