To collective and sustainable progress

The France Terre de Lait campaign embodies a desire to integrate economic, social and environmental challenges into the heart of the dairy industry’s sustainable development strategy. It respects the founding principles of the ISO 26 000 "social responsibility" international standard: transparency, openness, dialogue with stakeholders and the implementation of continuous and sustainable progress.

Three breeds make up most of the French herd – the Holstein Friesian, Montbéliarde and Normande. However, professionals are making efforts to protect biodiversity and as such, are supporting the reintroduction of mountain breeds for the most part - Abondance, Tarentaise, Brown Swiss, Salers, Aubrac, etc.